Advertising Planner Training and Management

Author: Qi Hao
Publisher:
Publish Date: 2004-09-01
Features: Covers the entire professional knowledge of advertising planners, involves the standardized operations of advertising planners, and integrates professional training skills throughout the entire training process—authoritative, accessible, practical. The content of this book is rich and diverse, covering a wide range of topics, entirely based on the principle of practical and commonly encountered content in the workplace, and has been rigorously selected. Much of the content incorporates the advanced techniques and knowledge of the new advertising industry, and also gathers the experience and wisdom of many seasoned advertising professionals, all tested in practice and proven to be highly operational. The book not only tells you how to do things but also explains the reasoning behind them, helping you to understand and apply concepts intuitively. By thoroughly reading this book, you will find it has the characteristics of being engaging, easy to understand, and highly practical. It combines a straightforward and effective style that works instantly, as well as an enduring charm that never gets old and always proves effective. It serves as a guide for entering the field of advertising work and is also the ideal introductory textbook for advertising planners seeking systematic learning and training—essential. With this book in hand, you will be guided into the fascinating world of advertising planning, making it easier for beginners to realize their dream of becoming a respected advertising professional sooner.