Salesperson Training and Management

Author: China Business Press
Publisher:
Publish Date: 2004-09-01
Features: Edison invented the light bulb, but who spread its light to the entire human race? Marketing is the largest professional group in contemporary China and developed countries worldwide. They are also the youngest and most educated generation, with diverse academic backgrounds: mechanical engineering, chemical engineering, computer science, communications, military science, economics, philosophy, and politics. Those with undergraduate degrees are not lacking in those with master's or doctoral degrees. The insurance industry calls salespeople the new marketing productivity. It can be predicted that future national leaders may emerge from the vibrant 70 million marketing professionals of today.
This is a specialized textbook for salesperson training and management. Since its publication in 2001, it has received widespread attention from society, been reprinted multiple times, and now, in response to strong demands from readers, we present the newly revised essential edition. From the design of a salesperson's image and grooming to sales techniques and strategies for handling rejections, from basic psychological tactics to detailed after-sales service, this book comprehensively elaborates on every aspect and element required to become an outstanding salesperson. It covers all the professional knowledge of salespeople, involves standardized operations for various types of salespeople, and integrates professional training skills throughout the entire training process—authoritative, accessible, practical. This book is a practical tool for salespeople today and in the future, combining reference, knowledge, practicality, and operability.
Want to successfully execute product management? This book is an indispensable guide for you! The role of a product manager is to manage all matters related to their product/service line, integrate various departments within the company, focus on key points to ensure consistent strategy, and coordinate the product launch process in full grasp of market demand, so that the product achieves its maximum value and brings long-term profits to the company. We live in an era where products and services are paramount, and product management as an organizational structure has spread across all industries. In such an organizational structure, a product manager is like running a small virtual company within the organization, serving as a bridge connecting different departments and even the company's external environment. Therefore, a product manager must possess various knowledge and skills, including marketing planning, sales, finance, customer management, time management, and more, to successfully carve out a niche for the product in fierce competition.
Want to become a successful product manager? This book is an indispensable guide for you! It will tell you the role of a product manager in marketing planning, teach you how to evaluate the product portfolio, and guide you on how to successfully develop new products. Whether you are a product manager, brand manager, sales manager, or planning staff, this book will be your best companion. With this book in hand, it will effectively assist you in fully understanding the art of management and enhancing the profitability and competitiveness of your company!