China Brand Operations Problem Report

Author: Wang Yonglong
Publisher:
Publish Date: 2004-10-01
Features: The first two decades of the 21st century are the most important strategic opportunity period for China, a critical time for our peaceful rise, building a moderately prosperous society in all respects, and realizing the great rejuvenation of the Chinese nation. During this period, opportunities and challenges coexist, and brightness and setbacks are intertwined. Many issues we face need research, the complex realities we confront need to be acknowledged, and numerous challenges we face need to be addressed. In the face of all this, we need macro strategies and specific measures. To this end, we have compiled and published this series of books, "Development Issues of China in the 21st Century." The topics included in this series are currently the hot, difficult, and key issues in China, covering both macro and micro aspects, as well as theoretical and practical perspectives. In tackling these issues, each book in the series strives to comprehensively and authentically present the current situation, conduct in-depth and detailed analysis of the challenges, and propose relevant recommendations and measures in a proactive and responsible manner, so that readers can understand the current situation, acknowledge the challenges, and choose appropriate countermeasures.