Advertising Tutorial

Author: Ni Ning
Publisher:
Publish Date: 2001-06-01
Features: The advertising industry in our country was revitalized and developed rapidly in the early 1980s. Due to its rapid growth, the construction of advertising theory and the cultivation of talent did not keep pace. Modern advertising theory originates from developed Western countries, and due to differences in social systems and economic culture, it is difficult to be fully applicable to China. Our advertising professionals must study advertising theories suitable for the conditions of our country to adapt to the development of the advertising industry in China.