Practical Foreign Trade Negotiation English

Author: Liao Ying
Publisher:
Publish Date: 2004-09-01
Features: Practical Business Negotiation English is a textbook with practical value in foreign trade negotiation, compiled by the author based on long-term experience in teaching foreign trade English, foreign affairs, and negotiations. It is the latest specialized work guiding and implementing foreign trade negotiations, rich in content, and combining theory with practice, following a series of best-selling books by the author such as Practical Public Relations English, Business Secretary English, Practical Foreign Trade English Correspondence, Analysis of Common Errors in Practical Foreign Trade English Correspondence, Practical Public Relations English Sentence Reduction, Practical Public Relations, Secretary, Foreign Trade, and Tourism English Speaking Course, Practical Reception of Foreign Guests and Foreign Trade Negotiation English, International Business English—Business Theory, Language, and Practice, and Practical English Application Writing.
The book is divided into 14 chapters. Chapters 1 to 4 are part of the negotiation theory guidance section, covering topics such as "International Business Negotiation Strategies," "The Impact of Cultural Differences on International Negotiations," "Communication Skills in International Business Negotiations," and "An Introduction to International Trade Practice." These chapters provide comprehensive guidance on foreign trade negotiation, enabling negotiators to master corresponding strategies, develop cultural literacy, improve communication skills, and gain knowledge of trade practices. Chapters 5 to 14 are dedicated to situational dialogues, covering the entire verbal communication process between foreign and Chinese negotiation representatives in international trade, from establishing business relations to inquiries, offers, counteroffers, counter-counteroffers and acceptance, ordering, packaging and shipping, payment and delivery, inspection, insurance and arbitration, complaints, claims and claim settlements, agency and signing contracts, to joint ventures.
Since countries are geographically distant, over 90% of transactions are completed through correspondence (including telex, fax, and email). Therefore, for the same negotiation content, each chapter includes several letters to accommodate the needs of written negotiation. In fact, this book intertwines written and oral negotiation, making it a standard textbook for "correspondence and negotiation," suitable for readers in different situations. Whether written or oral negotiation, the chapters follow the progression of the negotiation process, with contextually connected content, forming a complete picture of real-life scenarios. Additionally, the book is accompanied by audio tapes and CDs recorded by foreign experts, allowing readers to experience the negotiation as if they were present. The combination of listening and visual elements makes the material easy to understand and learn, enhances memorization, and improves learning outcomes. The book also includes corresponding written and oral exercises to reinforce the lessons and expand knowledge.
This book is suitable for use as a professional English speaking textbook and business English correspondence writing textbook in universities and colleges for majors such as public relations, secretarial studies, foreign trade, tourism, hotel management, foreign enterprise management, foreign affairs accounting, international economic and technical cooperation, business English, and applied English. It is also suitable for professionals in foreign trade, banks, customs, import and export trading companies, factories, enterprises, and public institutions as a professional English speaking and business English application writing training textbook. Additionally, it serves as a self-study textbook for a broad audience. If the above personnel can thoroughly master this book and apply it skillfully, they will be fully capable of handling their professional responsibilities.