At thirty, an all-around creative revolution in marketing communication

Author: Liu Hongliang
Publisher:
Publish Date: 2004-11-01
Features: This book elaborates on the upcoming creative revolution in marketing communication through thirty exciting and diverse marketing communication cases. It is convincing and deeply resonant, with a wealth of marketing communication planning creative ideas that hold significant practical reference value. In the past, traditional marketing communication methods suddenly lost their effective communication with consumers. However, the innovative perspectives and creative approaches presented in this book undoubtedly open up a new path for future marketing communication, whether in theory or practice.