Strategic Management (Part 1) Concept Section: Concept Section

Author: Li Donghong
Publisher:
Publish Date: 2003-09-01
Features: This book is a classic textbook for undergraduate and graduate students in strategic management programs at U.S. universities and business schools. The 7th edition has been used as a teaching material by over 500 institutions for a long time, and this updated textbook is based on the 7th edition. The book is divided into two volumes. The first volume covers the conceptual part, consisting of four parts and nine chapters, primarily focusing on the basic theories of strategic management, including the concept of strategic management, strategy formulation, implementation, and evaluation. The second volume presents case studies, featuring 41 vivid cases of service and manufacturing companies. As the author of the book states, the 8th edition follows three main themes: a global perspective that impacts all strategies, e-commerce as an important strategic management tool, and environmental protection as a critical strategic issue. These three themes ensure the timeliness, informativeness, engaging nature, and value of the book. It is believed that this book will benefit a wide range of Chinese readers, especially faculty and students in management programs at universities, in understanding the current state of strategic management education in the U.S. This book is not only suitable for undergraduate and graduate students in management programs at universities but can also serve as a reference for leaders in enterprises, government agencies, and other organizations to study and learn.