Creativity

Author: James Webb Young
Publisher:
Publish Date: 2004-10-01
Features: Not a world where only advertisers feast on words. Top advertising masters such as William Bernbach, renowned advertisers such as Mokong Sun and Ye Maozhong are honored to write prefaces. Not everyone can turn their dreams into reality because they are not smart enough or persistent enough, but because they haven't mastered the methods. Why do senior creative people always have more good ideas than creative newcomers? Are they smarter? Of course not, just because they have mastered the techniques of creativity. These techniques are like a craft, which can be summarized and passed down, so there is a popular saying in the industry: advertising is a craft passed down from master to apprentice. So how is creativity obtained? I believe that this book "Creativity" by Webb Young will give you a satisfactory answer. It is not just a book that provides thinking techniques for advertising creatives, but it is also the source of all creative ideas. Different leaders—whether artists creating new works, entrepreneurs developing new products, or managers formulating new policies—can be inspired by it to some extent.