Network Advertising Tutorial

Author: Tu Zhongjun
Publisher:
Publish Date: 2004-10-01
Features: A premium advertising textbook. This is a new type of teaching material that explains and interprets the knowledge and skills related to online advertising, as well as an academic monograph that analyzes and discusses issues related to online advertising. Against a broad theoretical background, this book provides detailed answers to the technical environment of online advertising operations, the production, layout, and release of online advertising, and systematically illustrates the planning methods of online advertising, as well as the operational practices and management approaches of the three main bodies of online advertising campaigns—the advertiser, advertising agency, and advertising media.