Market research

Author: Dai Yi
Publisher:
Publish Date: 2004-10-01
Features: Since this is a set of vocational training materials, the overall structure is fully considered in light of the students' actual situation, de-emphasizing theory and strengthening practice. It strives to express the relevant framework of marketing knowledge in simple language. Each book in this set consists of several parts, such as knowledge summary, viewpoint elaboration, comprehensive case analysis, and self-assessment. This book is "Market Research." It is an advanced vocational training material for marketing management personnel that organically aligns with the current marketing practices in China while reflecting new knowledge and intelligence in the field of marketing. The book is based on three core international-recognized courses: "Marketing Management," "Market Research," and "Consumer Behavior," and extends to three cutting-edge courses: "Strategic Marketing," "Brand Marketing," and "Marketing Channels." It lays a solid foundation to meet the strong demand of enterprises for high-quality marketing talents and improve the business skills and comprehensive qualities of marketing management personnel.