E-commerce English

Author: Yao Guozhang
Publisher:
Publish Date: 2005-05-01
Features: This book is designed to meet the practical needs of e-commerce professional teaching. It selects 21 representative e-commerce professional texts from authoritative international institutions, well-known media, and professional websites. These texts are highly practical, innovative, and forward-looking, making them suitable for students and faculty in China studying and researching e-commerce. The book emphasizes cultivating readers' ability to improve their learning and research of e-commerce knowledge through English reading. Through classroom teaching or self-study, readers will gain a comprehensive understanding and grasp of new theories, applications, developments, and trends in international e-commerce, thereby sparking their enthusiasm and interest in learning e-commerce through English. It further broadens the professional and research perspectives of e-commerce. This book is suitable for undergraduate and graduate teaching in e-commerce and related fields, as well as for personal self-study. It also holds significant reference value for readers aspiring to engage in e-commerce research.