Today's Media: Understanding Media, Culture, and Art: English: 4th Edition

Author: Strathalaros
Publisher:
Publish Date: 2004-10-01
Features: This book covers a very broad range of content, discussing media such as newspapers, radio, television, books, magazines, audio-visual products, films, the internet, and involves disciplines including journalism, communication, public relations, advertising, media policy and regulations, and media ethics. The research methods cover both historical and theoretical approaches, specifically including schools such as the political economy school, the critical and cultural studies school, and the social function and behavior theory school. The fields encompass technology, politics, economics, culture, and society, including current hot topics like globalization and communication. It can be said that it touches upon almost every aspect related to contemporary mass communication.