E-commerce website construction and management

Author: Shen Meili / Chen Mengjian (editors)
Publisher:
Publish Date: 2004-10-01
Features: With the rapid development and popularization of network technology and related electronic technologies, the number of e-commerce enterprises is continuously increasing. Conducting business and engaging in online marketing activities through the internet has become fashionable and one of the most important means for modern enterprises to participate in international competition. This book primarily introduces: an overview of e-commerce websites, e-commerce website planning, the operating environment of e-commerce websites, development technologies for e-commerce websites, XML markup language, ASP technology basics and applications, advanced ASP applications, and the management and maintenance of e-commerce websites. This book is a practical textbook for the construction and management of e-commerce websites, with each chapter consisting of three parts: theoretical knowledge, exercises, and practical training. It can be used as a teaching material for e-commerce majors in higher vocational and technical colleges and is also suitable for self-study by readers.