Three-in-one Business Intelligence (BI) Management, Technology, and Application: Management, Technology, and Application

Author: Wang Zhu
Publisher:
Publish Date: 2004-07-01
Features: Market competition and economic downturn are two inevitable "perils," just like deep pools and dark nights. However, the "perils" of ignorant business managers and employees can be avoided and should be avoided. How to avoid them? Two English words: Business Intelligence and four Chinese characters: (Business Intelligence). Business Intelligence can fully utilize the vast amount of data and information collected by a company in its daily operations, transforming them into insights and knowledge to eliminate various states of ignorance and guesswork. As an information technology that emphasizes data collection, management, and analysis, Business Intelligence has made significant progress in Western enterprises over the past decade, evolving from an obscure backend technique to a well-known frontline mainstream practice. Advanced enterprises worldwide have recognized through practice that Business Intelligence is a critical matter affecting the success or failure, even the survival or demise, of their businesses: whether they skillfully leverage Business Intelligence largely determines whether they develop best-selling products or slow-moving products, provide personalized excellent customer service or impersonal poor customer service, maintain good relationships with stakeholders or poor relationships, and produce outstanding balanced performance (financial and non-financial) or mediocre performance. If the operations of a Business Intelligence-deficient company are like "a blind horse riding a blind rider into a deep pool at midnight," then the operations of a Business Intelligence-equipped company are like "an intelligent driver in an intelligent car, traveling in the light and on the right path." The development of Business Intelligence in China is still in its early stages, and most enterprises still lack a necessary understanding of it. To achieve significant progress in Business Intelligence in China, the first and foremost task is to popularize the concept of Business Intelligence, encouraging more businesses and employees to change their mindset and raise their awareness. This book provides a comprehensive explanation of Business Intelligence from three perspectives: management, technology, and application. The "Management" section discusses talent management, stakeholder management, change management, project management, data quality management, upgrade management, cost management, return management, and risk management in Business Intelligence construction; the "Technology" section covers the overall architecture, technical foundations, technical tools, and the latest trends in Business Intelligence; the "Application" section introduces the use of Business Intelligence in various business processes, industries, performance management, and real-time enterprises. This book offers Chinese readers a broad rather than narrow, independent rather than dependent, and objective rather than biased understanding of the history, theory, and practice of Business Intelligence. It is the most accurate, comprehensive, and profound work on Business Intelligence in China, providing direct, useful, and lasting guidance for Chinese enterprises to learn from advanced global enterprises and improve their management levels using Business Intelligence. The primary readers of this book include: leaders of various government departments and enterprises, marketing, sales, and customer service managers responsible for customer relationship management, heads of departments responsible for supply chain management (planning, procurement, R&D, production, and logistics), managers of departments responsible for finance, human resources, and property, IT personnel (computer departments) of enterprises, and managers and employees in management and IT service companies. Additionally, this book can serve as a training textbook and practical reference for Business Intelligence, data warehousing, data mining, analytical management software, enterprise performance management, and real-time enterprises. It is also suitable as a textbook for graduate and undergraduate students in related fields such as business management, information management, and computer science at universities and colleges.