Business Management Practice

Author: Jin Juan
Publisher:
Publish Date: 2003-09-01
Features: Currently, chain operations are gradually becoming the mainstream of domestic retail formats, with chain supermarkets being hailed as a symbol of the "modern circulation revolution." However, due to the lack of capital in China's retail industry, it is difficult to form bulk purchasing and low-cost expansion strategies, resulting in slow expansion of chain supermarkets and limited market share growth. At the same time, due to insufficient institutional maturity, they often lack distinctive features and weak competitiveness, making it hard to achieve breakthroughs in scale expansion. "Practical Management of Chain Supermarkets" first discusses the headquarters organizational structure and departmental functions, followed by a detailed description of the functions and personnel positions of each branch store. It further elaborates on the key service functions of chain supermarkets, such as general etiquette service guidelines, customer complaint management, and service center management. Then, it explores the logistics system management of chain supermarkets, introducing the meaning of the logistics system, commodity procurement, commodity acceptance, and commodity inventory management. Subsequently, it covers organizational design, customer service, commodity display and layout, commodity promotion and pricing management, financial management, health and safety management. The content of this book is comprehensive and rich, and all the topics discussed are issues that chain supermarkets will face in their management, making it highly practical and actionable.