The first book to master the market

Author: Ian Raskin Brown
Publisher:
Publish Date: 2004-03-01
Features: This is a practical and comprehensive introductory book on marketing, detailing marketing techniques and their principles, guiding readers to learn marketing secrets step by step, including:
· Marketing strategies and planning
· Service marketing
· Marketing communication
· Key account marketing
· Marketing research
· Selecting markets and customers
· Designing appropriate products
· Providing the right service at the right time and place for customers
· Understanding the market you face and gathering market information
"Mastering the Market" This book is guided by the philosophy of "emphasis on practicality and implementation," supplemented by numerous charts, case studies from enterprises, and the development of some highly effective core skills and special tools.