Modern Commercial Bank Strategic Management Theory and Practice

Author: Wang Xianyu
Publisher:
Publish Date: 2004-09-01
Features: Faced with the strategic adjustments of the financial industry in Western developed countries, which are far-reaching and profound, and the severe market environment in China, the strategic thinking and strategic management capabilities of China's commercial banks urgently need enhancement. Therefore, it is timely for the commercial banks in China to calmly reflect and devise effective strategies. This book addresses the feasibility and necessity of strengthening strategic management in commercial banks, proposing solutions and countermeasures for strategic formulation, implementation, and evaluation through a comparison between China and the West. On this basis, it also lists comprehensive strategies, key strategies, and risk management strategies, emphasizing that modern commercial banks must have strong organizational and talent guarantees to achieve strategic success. Whether it is the theoretical research on modern commercial bank strategic management by the author or the practical discussions, it includes both successful cases from abroad and areas in China that urgently need improvement, offering strong reference and guidance value for the marketing management and practice of Chinese commercial banks. This book is an invaluable guide for the marketing management and practice of commercial banks, as well as an excellent supplementary teaching material for training in commercial banks.