Business Enterprise Strategy Management

Author: Hu Jianji
Publisher:
Publish Date: 2003-01-01
Features: This book is divided into fourteen chapters, introducing the concept of corporate strategic management, corporate strategic environment, overall business strategy, target market strategy, marketing mix strategy, market competition strategy, financial strategy, collaboration strategy, talent strategy, and corporate strategy of multinational companies, etc. The book emphasizes practicality, with examples from domestic and international companies provided after each chapter. Additionally, the discussion questions at the end of each chapter are presented in the form of mini-cases to prompt discussions. This book is suitable for college and university students and teachers in economics and management majors, as well as corporate executives.