Principles of Economics - Business Management Perspective: Business Management Perspective

Author: Ma Yang
Publisher:
Publish Date: 2004-10-01
Features: This book is primarily aimed at students at the college level. Although college students are at the basic level of higher education, the more fundamental the level, the more important it is to cultivate a scientific spirit. In terms of content, it incorporates innovations based on the author's many years of teaching experience. The book is organized based on fundamental economic models, following the mainstream economics approach of integrating macro and micro content into a unified system. The book is divided into 11 chapters, including Introduction, Equilibrium Price Theory, Household Theory, Firm Theory, Imperfect Competition Theory, Imperfect Information Theory, Microeconomic Policy, Macroeconomics of Full Employment, Macroeconomics of Unemployment, Dynamic Macroeconomics, and Macroeconomic Policy. The book focuses on two aspects and also takes into account areas that existing economics textbooks have not covered. These two aspects also serve as the basic positioning of the book's characteristics. First is the perspective of business management. The book is aimed at students majoring in management-related fields, ensuring that economic content is balanced with a "management perspective." Second is the scientific exposition of fundamental principles.