Marketing Management Case Review

Author: Dong Dahai
Publisher:
Publish Date: 2004-09-01
Features: This book has the following characteristics: authority, thoughtfulness, and practicality.
1. Authority. The main authors of each book are the current deans and associate deans of renowned universities in China. In addition to solid theoretical foundations, these authors also have strong academic influence in their respective fields and the MBA education community.
2. Thoughtfulness. Successful case teaching must be thought-provoking. The case commentaries in this series incorporate the theoretical foundations of the relevant content while showcasing the rich intellectual depth demonstrated by each author in applying theories to analysis.
3. Practicality. This series is highly practical. Each book can be used independently for case teaching or combined with relevant textbooks. It can serve as teaching material for both MBA and EMBA programs, as well as for advanced management training in enterprises.
This book has the following characteristics: authority, thoughtfulness, and practicality.
1. Authority. The main authors of each book are the current deans and associate deans of renowned universities in China. In addition to solid theoretical foundations, these authors also have strong academic influence in their respective fields and the MBA education community.
2. Thoughtfulness. Successful case teaching must be thought-provoking. The case commentaries in this series incorporate the theoretical foundations of the relevant content while showcasing the rich intellectual depth demonstrated by each author in applying theories to analysis.
3. Practicality. This series is highly practical. Each book can be used independently for case teaching or combined with relevant textbooks. It can serve as teaching material for both MBA and EMBA programs, as well as for advanced management training in enterprises.