Selling cartoons

Author: Liu Pingyun
Publisher:
Publish Date: 2004-09-01
Features: The book begins by analyzing the reasons for the popularity of cartoons, as they fulfill human consumer experiences and the pursuit of primal imagery. It provides examples of classic cartoon characters to explain the current state of the internationally renowned cartoon industry and the reasons behind the development and growth of cartoon industries in "cartoon powerhouses" such as the United States and Japan. Additionally, the book introduces some representative Chinese original cartoon brands. Through comparative analysis, readers gain a clearer understanding of the differences between international and domestic cartoons, further uncovering the unique characteristics of Chinese cartoons.