Divisional Marketing Agency Management

Author: Fan Yunfeng
Publisher:
Publish Date: 2005-04-01
Features: This book analyzes the management of corporate division marketing institutions from ten aspects, helping you better manage your division marketing institutions. This is a must-have toolbook for division marketing institution management, the new work by the author of the bestseller "The Customer Is Not God." Before and after writing "Management of Division Marketing Institutions," we visited numerous corporate managers and division marketing personnel from various companies. They all shared a common feeling: they found it difficult to manage corporate division marketing institutions. Some mentioned incidents where division staff absconded with merchandise payments; others had employees receiving salaries and bonuses but secretly serving competitors by selling other companies' products; some collaborated with local distributors to coerce the company. Every manager considered this a major headache. This book primarily analyzes the management of corporate division marketing institutions from ten aspects, helping you better manage your division marketing institutions.