Innovation Management: The Integration of Technological Change, Market Change, and Organizational Change: The Integration of Technological Change, Market Change, and Organizational Change

Author: Ji Di
Publisher:
Publish Date: 2004-03-01
Features: New management research and the management practices of leading enterprises have proven that focusing on only one aspect of innovation management is insufficient, as technology, market, and organizational change interact with each other. The purpose of this book is to provide readers with a comprehensive approach to innovation management, teaching them new knowledge and skills in innovation management and helping them understand management innovation at the corporate strategy and operational levels. The theme of this book is: integrating market, technology, and organizational change management to improve a company's competitive edge and organizational efficiency. The second edition of this book incorporates feedback from readers of the previous edition and includes new topics, offering readers a clear framework for conducting integrated analysis of market, technology, and organizational change management. Innovation Management—Integration of Technological Change, Market Change, and Organizational Change.
Target Audience: Corporate managers, university students and researchers in the field of innovation management, and individuals interested in this content.