Enterprise Financial Management (Comic Book Edition) (Comic Book Edition)

Author: Paul Boonstra
Publisher:
Publish Date: 2005-03-01
Features: Paul Boonstra is a director of DESIGNFORLEARNING and a visiting professor at Cranfield University in the UK, teaching the Entrepreneurship MBA program. He is also the president of the UK Federation of Small Businesses and a visiting scholar at Harvard Business School. Peter Morris is a professor, illustrator, and designer of training materials. Peter Morris was originally an art teacher and, before returning to his home country to design textbooks, worked as an industrial designer in Canada for seven years. During this time, he discovered that comics were an effective way to explain abstract concepts and the connections between business activities. Over the past twenty years, he has provided training materials to many clients and training institutions and has worked in a large export training company, overseeing the design and production process of all training materials. This book tells the success story of entrepreneur Jack Prand, who, with the help of his financial manager Vivien, transformed his small company from the brink of bankruptcy into a highly efficient and profitable enterprise. The book is richly illustrated and, through a vivid story, explains financial terms such as balance sheets, income statements, cash flow, working capital, depreciation, cash flow forecasting, budgets, and more in the context of the story. For managers, employees, and students who are not finance or accounting professionals, this book is a relaxed, interesting, and quick way to learn about financial knowledge.