Audience Research: Theory and Practice: Audience Research: Theory and Practice

Author: Weibers
Publisher:
Publish Date: 2004-09-01
Features: This series of books represents a beneficial attempt at innovating television theory, possessing considerable theoretical value and practical significance. It summarizes existing academic achievements from the perspective of television media management and operation, systematically exploring the universal laws of television development, and seeks to find the path for the development of China's television industry by combining China's specific conditions. The series is committed to promoting cutting-edge research, closely integrating with China's television reform practices, and striving to become scholarly works with solid foundations, original and insightful ideas, and truly valuable references for television media management. The first batch of the series will include 5 books, divided into two major sections: theoretical foundations and practical applications. The theoretical section is further categorized into first-level and second-level disciplines. It includes Television Media Economics, Television Industry Value Chain, Television Industry Regulation, Analysis of the Television Consumer Industry, and Television Audience Rating Analysis Handbook (translated work). This series of books has the following four prominent features: First, it introduces innovations in fundamental theory. The series includes the first foundational work on television media economics in China. Second, it employs relatively standardized research methods. Television media management research is an interdisciplinary field between journalism and communication studies and economics. How to apply economic analytical methods to study the television industry is a new challenge for China's communication academia. Third, the research is systematic. The series covers both theoretical and practical research; theoretical studies extend from first-level to second-level disciplines, while practical studies range from domestic to international contexts. It includes innovations in fundamental theories, summaries of practical experiences, and introductions of classic international operational practices, making it an invaluable reference for both the theoretical and practical communities in television media. Fourth, the authors possess comprehensive academic backgrounds and practical experience. Most of the authors of this series have worked in the broadcasting and television industry, with some also engaged in management roles.