Cultural marketing

Author: Liao Han
Publisher:
Publish Date: 2004-05-01
Features: This book is a classic case of market operations in China's book, newspaper, television, and film industries. It is a marketing secret that reveals how to transform culture into wealth, providing market-oriented operation experience for the development of China's cultural industry. The content includes: revolutionizing book-making thinking, cultivating core competitiveness, the power of brands, and humorous profit models.