News · Media · Media Literacy

Author: Xie Jinwen
Publisher:
Publish Date: 2004-08-01
Features: Media literacy and media literacy education are becoming key areas of attention and research. The media literacy of media professionals determines the fairness and reputation of the media; the media literacy of audiences determines their ability to judge media information; the media literacy of government departments and enterprises determines their ability to communicate with the media, use it correctly, and scientifically convey public information that should be made known to the public. The core issue of media literacy education is how to correctly understand the role of mass media, legally utilize mass media for information dissemination, public opinion guidance, and aesthetic leadership, participate in mass media activities and construction, identify, defend against, and effectively control harmful information spread by the media.