Italian Business Travel

Author: Claudia Goussetis (USA)
Publisher:
Publish Date: 2004-02-01
Features: In the era of cross-border trade, in addition to preparing a business plan, having a good product, and sufficient funds, how to correctly judge market conditions, understand cultural differences, and adapt to local customs to achieve win-win business diplomacy. The "World Business Travel Series" allows you to learn about local market conditions in just 30 minutes. Pinao, the Italian who moves at his own pace, still creates cutting-edge industries. Rigidity is too restrictive; improvisation and creativity are their trademarks. "Do as the Romans do" may be the first step to success in Italy. Claudia Goussetis, a third-generation American with a business heritage, studied painting and art history in Florence and traveled throughout Italy and Europe. She is the author of "Colors of the Mediterranean" and also serves as a contributing writer for "Fodor's Travel Publications."