China Tourism Market Management

Author: Zhong Haisheng
Publisher:
Publish Date: 2001-06-01
Features: This book combines the general theory of market demand and market development in economics with the specific practices of the tourism industry. It systematically reveals the distribution patterns of market demand in China's tourism industry, comprehensively discusses the characteristics and development strategies of the three major markets in China's tourism industry— inbound tourism, domestic tourism, and outbound tourism— and strives to provide a scientific basis for tourism management and national macro strategies, while also serving as a guide for tourism planning, tourism resource development, and other aspects.