Telecom Customer Lifecycle Management

Author: Shu Huaying
Publisher:
Publish Date: 2004-08-01
Features: Customer Lifecycle Management is a core concept in Customer Relationship Management (CRM) and has been a widely discussed topic among management scholars and enterprises in recent years. The author has made certain progress in this field through nearly two years of theoretical and practical exploration. These interim achievements have been compiled into this book for discussion among peers and as a reference for business managers. Part of this book is dedicated to the Theoretical Foundation section, which focuses on elaborating the basic management and marketing theories of Customer Lifecycle Management, including discussions on the Customer Lifecycle Management model and management strategies for different stages of the customer lifecycle. The second part of the book is the Practical Application section, which emphasizes the analysis of applying the fundamental marketing theories of Customer Lifecycle Management in telecommunications customer management. This book is suitable for senior and middle-level management decision-makers in the telecommunications industry, market and customer service managers, IT planning department managers, as well as professionals from other industries (such as finance, securities, catering, and other service industries). It can also serve as a reference for CRM software designers, CRM management consultants, and students and faculty of secondary vocational colleges.