Franchise management

Author: Zhao Tao
Publisher:
Publish Date: 2003-02-01
Features: This series of books is rich and comprehensive, covering multiple business formats in the retail industry, such as franchising, specialty stores, chain stores, supermarkets, convenience stores, and dining establishments. Although the series encompasses such a broad range of content, it does not provide superficial introductions to each enterprise. Instead, it treats each business format as a dedicated topic, dedicating an entire book to a detailed analysis. It begins by discussing the concept of a particular format, then introduces its origins, history, development, types, and characteristics. It further explains the specific details of this format, such as organizational structures, management systems, franchising processes, partner relationships, and relevant laws and regulations.