Basic Marketing

Author: He Yongqi
Publisher:
Publish Date: 2004-07-01
Features: Philip Kotler, the renowned marketing professor from the United States, pointed out in his classic book "Marketing Management" in the new millennium edition, the 10th edition, that due to the accelerated pace of technological change, most of the ordinary products that are taken for granted today did not exist 40 years ago. The "21st Century Marketing Professional Series Textbooks" presented to the readers now, all the titles included, are obviously also considered as our social science publications or essential reading materials for undergraduate marketing majors in universities today.