E-commerce Application Tutorial

Author: Zhong Xiuhong
Publisher:
Publish Date: 2004-08-01
Features: The content of this book is presented in a gradual and systematic manner, starting from basic concepts and methods, with a focus on the various technologies involved in e-commerce systems. It aims to connect theory with practice and emphasizes practicality. Each chapter is accompanied by a variety of relevant exercises and hands-on tasks to facilitate teaching, as well as to aid students in self-study and mastery. This book can serve as a textbook or reference for e-commerce introductory courses in economic management and computer-related disciplines at various higher vocational and technical colleges. It is also an important reference and tool for professionals, practitioners in e-commerce, government employees, and management personnel at all levels.
E-commerce is advancing rapidly with the Internet, and it is poised to become the mainstream business model of the 21st century. To provide readers with a fundamental and comprehensive understanding of e-commerce, this book systematically introduces the main knowledge of e-commerce, including theoretical knowledge, technological applications, case analyses, and practical examples. The book is divided into 10 chapters, covering the following topics: Overview of E-commerce, Network Environment and Implementation Technologies of E-commerce, Supporting Environment of E-commerce, E-commerce and Network Marketing, Payment Systems in E-commerce, E-commerce Security Management and Technology, E-commerce Case Analysis, E-commerce and Modern Logistics, An Overview of E-commerce Website Development, and the Design and Implementation of Online Stores.