Newly Edited Management of Enterprise

Author: Zhou Zhanwen
Publisher:
Publish Date: 2004-08-01
Features: This textbook is particularly suitable as a professional foundational course for non-business management majors at the college level, including both economics and non-economics disciplines. Its characteristics include: broad knowledge coverage, easy-to-understand language, emphasis on fundamental concept explanations and the introduction of new knowledge; each chapter is divided into concise classroom theory lectures and a substantial portion of practical training and case studies, increasing the content of practical teaching and offering strong training effectiveness, making it a Chinese college version of an MBA program. As the ancient saying goes, "A work should be written in its time." This textbook was compiled in response to the teaching reform of higher vocational and technical education—"compress theory, increase practice" and "theory is enough, practice is essential." The textbook, excluding the introduction and basic part, is structured around the logic of supply, production, sales, and human, financial, and material resources, presenting a clear and logical framework. It is also a self-study resource for college students about to enter the workforce and can serve as a reference for other relevant personnel.