Enterprise Crisis Management

Author: Chang Tiemin (Editor-in-Chief)
Publisher:
Publish Date: 2004-08-01
Features: This book starts from the current status of contemporary domestic and international crisis management theory and practice, drawing on the strengths of various approaches. It adheres to the combination of theory and practice, the unification of narration and evaluation, and the matching of argumentation with case studies. With the management function philosophy as the main thread, it comprehensively introduces the basic theories, fundamental knowledge, and essential methods of crisis management, demonstrating certain innovation, foresight, and practicality. The content of the book mainly includes three aspects: the process of crisis management, crisis management skills, and crisis management practice. It systematically covers crisis response planning, organization, leadership, control, crisis communication, and practical crisis handling. The book is divided into 13 chapters, with exercises and case studies provided at the end of each chapter to meet teaching needs. To strengthen systematic analysis and comprehensive application, the book includes a special section with comprehensive case studies at the end. This book can serve as a teaching material for undergraduate students majoring in business administration in higher education institutions and is also suitable for general readers.