The Oracle of the Brand: Creating an Excellent Brand with the Power of Prototypes

Author: Carol Pearson, Margaret Mark
Publisher: China Intercontinental Press
Publishing Time: Unavailable
Features: This book thoroughly analyzes every potential aspect of the entire marketing process, showing readers that the story of a brand begins with the product itself and is then conveyed to the public through every promotional and sales effort, every corporate policy, and every public relations and charitable activity. The later part of the book synthesizes the content, discussing how to use the deeper meaning of a particular product to inspire and create a brand with a unique and distinctive image. The book provides a systematic approach, starting from the deep psychological needs of the public, successfully building the "meaning of the brand," and then expressing it in a way that directly touches people's emotions and intuition. Since the "meaning of the brand" directly addresses the emotions and intuition of the public, it creates an emotional dependence and sense of belonging among consumers. The authors call this the key to winning in modern marketing.