Corporate Rebel

Author: Dr. Richard W. Buchanan
Publisher: China Media Group Press
Publishing Time: Not available
Features: The failure of an organization is not caused by competitors but by the actions of its own "corporate traitors" who drive away business and self-destruct. Corporate Traitors analyzes destructive behavior among employees, owners, and marketers, emphasizing that marketing is not limited to narrow promotional, advertising, and public relations activities. Its role is to identify and remove barriers between the institution and its "customers."