Introduction to E-commerce

Author: He Ruilin
Publisher:
Publish Date: 2004-09-01
Features: This book comprehensively and systematically introduces the basic concepts, theories, and methods of e-commerce. It is divided into 8 chapters, mainly covering topics such as an introduction to e-commerce, major e-commerce models and applications, e-commerce website technology, the basics of e-commerce system design, the fundamentals of e-commerce security, online marketing, an overview of logistics, and the regulatory environment of e-commerce. This book is suitable as a textbook for e-commerce programs in vocational and technical colleges, can also be used as a reference for students in related fields, and serves as a reference book for professionals in the industry.