Principles of Management

Author: Zheng Wenzhe, Editor-in-Chief
Publisher:
Publish Date: 2004-08-01
Features: This book is a general textbook for undergraduate majors in economics and management at universities. It incorporates the latest management theories and practical achievements from both domestic and international sources, employing an accessible writing style to comprehensively and systematically present the fundamental theories of management. From perspectives such as general theory, functions, principles, methods, and the history of management theories, the book conducts a thorough and comprehensive study and introduction of management. Compared to similar textbooks, this book features innovative content and structure, breaking the traditional practice of organizing content solely based on management functions. It broadens the research scope of management and enhances the practicality of the management discipline as an applied field. This book can serve as a textbook for undergraduate students in economics and management at universities, as well as a professional training textbook for economic and management personnel in government and enterprises.