Marketing Practice Guide

Author: Wang Wenyi
Publisher:
Publish Date: 2004-08-01
Features: In line with the training objectives of marketing majors in higher vocational and technical colleges, this comprehensive training program, conducted on the platform of commercial and trade practical training and curriculum teaching under the guidance of teachers, covers the entire process of market research, including marketing research planning, implementation, report writing, and proposal drafting. It aims to cultivate students' practical skills in marketing research, their enthusiasm for active participation, and a sense of responsibility. It also creates opportunities for students to fully engage with real-world society, experience the modern business environment, and enhance their overall quality. Chapter 1: Overview of Marketing Practice; Chapter 2: Cultivation of Marketing Personnel's Qualities; Chapter 3: Basic Marketing Etiquette; Chapter 4: Market Research Techniques; Chapter 5: Business Negotiation Practice; Chapter 6: Sales Practice; Chapter 7: Design and Management of Distribution Channels; Chapter 8: Practice of Sales Promotion and Public Relations; Chapter 9: Practice of Marketing Planning; Chapter 10: Preliminary Marketing Diagnosis.