Web Data Mining: Transforming Customer Data into Customer Value

Author: Lin Naifu (USA) Michelle
Publisher:
Publish Date: 2004-03-01
Features: This book is written by the authors of two best-selling data mining books, demonstrating how to identify profitable customers, attract them, and importantly, how to bring them back. LINOFF and BERRY review data mining and analytical techniques used to monitor customer behavior, explaining how to conduct market experiments to better understand customers. The Web is changing the entire business landscape! The continuous evolution of the business landscape is influencing data mining technology, and data mining is also continuously transforming the entire business landscape. This book comprehensively showcases the impact of the Web on business data mining, provides numerous examples of Web data mining, and places data mining in a learning environment, describing concepts that are crucial for any business concerned with customers, as well as Web-oriented business analysis types. This book is suitable for technical professionals, business managers, and others in the fields of Web data mining, Web analysis, and related areas, and can also serve as an important supplementary teaching material for relevant university courses.