Time-honored Business -- Marketing Classics: Marketing Classics

Author: Liu Xinzhong
Publisher:
Publish Date: 2002-05-01
Features: 21st Century Highlights Series. This is an economic book that describes the rich and varied entrepreneurial history of century-old businesses. From it, you can learn about some little-known entrepreneurial stories of famous time-honored brands. At the same time, this book profoundly reveals the secrets of success for century-old businesses, where excellent qualities such as "quality," "integrity," and "unyielding perseverance" form the foundation of their enduring prosperity. It is believed that this marketing book, combining the classics of century-old businesses and excellent modern enterprises, will undoubtedly bring you great benefits.