Battle for Marketing: Principles and Implementation of Enterprise Distribution Resource Planning (DRP)

Author: Wu Wenzhao
Publisher:
Publish Date: 2004-08-01
Features: Here: Some theories: marketing theory, supply chain concepts, lean thinking, etc.; Some practices: classic examples such as Haijing Electric and Inner Mongolia Yili Dairy; Some explorations: market research under the DRP system that has not been widely noticed; Some insights: Marketing Information System (DRP) ≠ pure software! This book is a comprehensive read that integrates management thinking, software design concepts, implementation methods, and operational methods of internal informatization processes. It elaborates on how Chinese enterprises should avoid failures and achieve success in their informatization efforts, as well as the methods to achieve success, by applying the thoughts, methods, and steps of the entire marketing informatization process. Through the comprehensive integration of marketing management thinking, marketing management methods, and marketing informatization, this book provides a reference method for enterprises' informatization processes. It is suitable for user enterprises, informatization software providers, corporate marketing personnel, and consulting company staff. The book is also suitable for readers who are passionate about informatization.