Visual Communication Design Art and Design

Author: Gong Liuzhao
Publisher:
Publish Date: 2002-03-01
Features: With the development of the times, it has inherited the cultural essence of traditional handicrafts for thousands of years, becoming a valuable treasure of traditional Chinese culture. It not only needs further protection and promotion but also needs to keep pace with the times. The teaching philosophy of design and art in advanced countries of the world has been continuously utilized in academic exchanges at universities, accelerating the integration of China's science and education system with that of advanced countries and promoting the emergence of many new design and art disciplines. At the same time, the basic training in design and art has broken the monotonous patterns of the past, applying new foundational teaching methods such as design sketching and design coloring directly to modern design and art courses tailored to the characteristics of each major. In terms of material application, craftsmanship training, creative thinking, production, and expression, a broader and more rational educational curriculum structure is gradually being perfected. In summary, the new curriculum has greatly strengthened the interactive connections between courses, from basic training to professional design, empowering modern higher education in design and art. This book collects teaching papers and professional design works from experienced faculty in the design and art disciplines of contemporary Chinese higher art colleges, reflecting, from one perspective, the overall teaching status of design and art schools in China today. For years, the questions of how teachers should teach and what they should teach have been hot topics in the teaching of design and art in art colleges. With the vigorous development of contemporary art and the gradual deepening of teaching reforms in design and art, this issue has become even more prominent. We believe that this series of books will enable universities to engage in academic exchanges, learn from each other, and explore together. We hope that students currently enrolled in universities can more directly understand and grasp the teaching orientations of design and art disciplines in higher art colleges across the country, as well as the personalized teaching characteristics of renowned faculty from various institutions. At the same time, we hope that professionals working in design and art can find inspiration from this, continuously improving the overall level of higher art education in design and art in China within the framework of the overall goals and principles of art education. This is also the main purpose of compiling this book and the common aspiration of all.