Management Basics

Author: Shen Liyun
Publisher:
Publish Date: 2004-07-01
Features: Innovative Textbook for Higher Vocational Education Talent Cultivation Project · Series of Textbooks for Food Majors in Higher Vocational and College Education. This book is a foundational textbook for finance majors in higher vocational and college education, systematically introducing the basic principles, rules, and methods of management. The content includes management functions such as planning, organizing, controlling, motivating, leading, and coordinating, as well as the objective laws and implementation key points of corporate culture construction. The book also provides a concise and brief introduction to cutting-edge issues and new trends in management. In terms of content selection and arrangement, the book strives to maintain a complete system while highlighting key points, with an emphasis on case-based teaching and practical thinking exercises. It is believed that users of this textbook will, through reading, grasp new concepts and thinking in management, broaden their horizons, master management methods, and apply them in management practice.