Company Strategic Management

Author: Lin Danming
Publisher:
Publish Date: 2004-08-01
Features: This textbook set has the following characteristics: , highlighting popularity and. The set avoids abstract theoretical discussions and mathematical derivations, expressing profound management theories in simple language and providing numerous case studies for better reader comprehension. This is reflected in the opening case of each chapter and the case analysis discussions at the end of the chapters. Second, it emphasizes authority and practicality. This textbook was written by teachers with years of teaching experience, who incorporate their teaching insights into the material. Moreover, the authors of this textbook have extensive practical experience in business management, allowing the content to closely align with the actual conditions of Chinese enterprises and fit the cultural, social, and economic characteristics of China. Third, it focuses on systematicity and applicability. As a comprehensive and systematic management textbook, it covers all core courses of business administration. It includes foundational courses in economics and management, as well as specialized courses like financial management, marketing management, human resource management, and production and operation management. It also covers advanced management courses such as strategic management and information management. At the same time, this textbook has strong applicability. It is suitable as a textbook for university management majors, as well as a training manual for senior corporate managers. It is also suitable for company managers, functional executives, entrepreneurs, and readers from non-management backgrounds. Additionally, it is suitable for managers and technical personnel in small and medium-sized enterprises, private enterprises, and high-tech enterprises. It can also serve as a reference for government officials and others interested in modern management. The theory of corporate strategic management has recently become a hot topic in China, with a large number of related textbooks already published, and the reader base continues to expand, showing diverse demand characteristics. The purpose of writing this book is to provide readers with a certain level of management knowledge and those aspiring to become middle-to-senior-level managers with a textbook that is both expandable, actionable, and readable. This is also the main feature that distinguishes this book from other similar publications.