Secure Transformation: Digital Defense Strategies to Protect Corporate Reputation and Market Share: Digital Defense Strategies to Protect Corporate Reputation and Market Share

Author: McCarthy
Publisher:
Publish Date: 2004-07-01
Features: For most businesses, maintaining competitiveness is difficult, and ensuring security in the Internet environment is even more challenging. Potential security threats are everywhere, so business decision-makers must face and prioritize the following issues: How can security investments be transformed into wealth? How can business risks be reduced? What is the security level of the enterprise? What are the biggest threats and vulnerabilities the enterprise faces? This book provides answers to these questions and explores some issues related to network security. Security issues are placed at the center of normal business operations in this book, and the author emphasizes the important role of security in enhancing customer value, uncovering new business opportunities, protecting brands, and reducing debt. As for how and why security systems can be upgraded, seamlessly, and without interruption to adapt to future needs, the author provides compelling examples in this book. Through interviews with renowned leaders in the fields of business and information security, including Michael Capellas, CEO of Compaq; Scott Sklar, CEO of VeriSign; and Ellen Hancock, CEO of Exodus Communications, the book demonstrates that computer network security has become one of the most critical issues businesses must face today, and taking proactive cybersecurity measures can directly benefit companies. The book also includes insightful comments from KPMG, providing multi-faceted analysis and exploration of network security issues, telling us how to identify the biggest vulnerabilities in businesses and detailing methods to address them. This is a timely management book that is easy to understand, not overly technical, and uses minimal jargon. It also proposes a practical method that allows businesses to fully utilize the digital world while protecting themselves from hacker intrusions. It is suitable for managers and engineering and technical personnel involved in corporate network security issues.