Management: Building Competitive Advantages in the New Era: Building Competitive Advantages in the New Era

Author: Beteman
Publisher:
Publish Date: 2004-06-01
Features: This book has two distinct features that set it apart from other management textbooks: 1. Comprehensive and focused, the entire book revolves around the four sources of competitive advantage—quality, cost, speed, and innovation—presenting management functions in a structured manner, emphasizing competitive advantage and result orientation. 2. Novel and practical, with a strong sense of the times, the book introduces many new perspectives, concepts, and methods in management theory and practice, integrating them with contemporary developments to give traditional management functions new meanings: Planning—Practical Strategic Planning, Organizing—Building Dynamic Organizations, Leading—Motivating Employees, Controlling—Learning and Change. In the three years since the publication of the Chinese translation of the 4th edition, it has been selected as a textbook by numerous universities in China, receiving widespread praise from both faculty and students. This edition retains the strengths of the 4th edition while updating many chapters and a large number of cases, and incorporating discussions on new topics and new research findings. Therefore, this book is not only suitable as a textbook for MBA students, undergraduates, and manager training in business schools but also an effective tool for self-learning and improvement for.