Open a coffee shop: Running a cafe business: Running a cafe business

Author: Gao Bihua
Publisher:
Publish Date: 2002-08-01
Features: This book provides hands-on guidance from selecting a coffee shop concept to developing a business plan, financing, choosing a location, purchasing equipment, designing a menu, finding suppliers, creating a marketing plan, training employees, to the grand opening of the coffee shop. It is the first specialized book on running a coffee shop in China, offering concrete guidance to entrepreneurs preparing to join the rapidly growing coffee industry. The business philosophy presented in this book can also inspire other types of store operations. Additionally, it provides coffee enthusiasts with a delightful read of this edition of coffee literature. This book provides hands-on guidance from selecting a coffee shop concept to developing a business plan, financing, choosing a location, purchasing equipment, designing a menu, finding suppliers, creating a marketing plan, training employees, to the grand opening of the coffee shop. It is the first specialized book on running a coffee shop in China, offering concrete guidance to entrepreneurs preparing to join the rapidly growing coffee industry. The business philosophy presented in this book can also inspire other types of store operations. Additionally, it provides coffee enthusiasts with a delightful read of this edition of coffee literature.