How to conduct public relations management

Author: Yang Bo
Publisher:
Publish Date: 2004-08-01
Features: "10,000 Problems Managers Face Every Day" series selects common management issues encountered in the daily work of professional managers. It draws on new management concepts and methods, providing systematic operational guidelines for standardizing and internationalizing work in a standardized, step-by-step, and humanized manner. At the same time, it offers a convenient learning solution for managers to improve their professional qualities. The series covers eight major categories, including communication skills, leadership development, human resources, marketing, finance, production, logistics, and comprehensive management. The first batch introduces 100 topics. The authors of the series include senior executives from multinational companies as well as renowned professors from domestic famous business schools. This series has the following features:
Practicality of topics: The series' topics are closely tied to the daily management work of managers, providing answers that are both standardized, professional, practical, and operational.
Comprehensiveness of content: The series covers all aspects of managers' work, serving as a comprehensive encyclopedia for management tasks.
Standardization of expression: The writing style of this series is consistent and standardized, making it easy for readers to learn, reference, and use.
Public relations management is an important part of enterprise management. Excellent public relations management can help businesses establish a good image and properly handle various issues in business activities. Therefore, mastering certain knowledge of public relations management is an inevitable requirement for modern professional managers. This book aims to help managers comprehensively improve their public relations management level and systematically explains the functions of public relations, the procedures of public relations management, the tools and common techniques of public relations management, as well as crisis management and online public relations. Managers will learn the content of public relations management, master various types of public relations management techniques, and properly handle internal and external relationships of the enterprise, laying a solid foundation for the healthy and rapid development of the business.